Best Virtual Sports Betting Sites in the UK 2023

Welcome to our list of the best Virtual sports betting sites in the UK for 2023 – read more about the bookmakers and their Virtual betting features in our reviews below.

5 / 5

Bet £25 Get £10 Free Bet

Great new betting site with many features, promotions, and a decent £20 sign-up free bet. Use the bonus to try the site out and see why we think this is a decent online bookmaker.

#AD 18+. Full Terms & conditions apply. Please
New UK Players Only. Full Terms apply.
Betfred betting offers Betfred betting offers
5 / 5

£40 in Bonuses when you Stake £10

One of the longest-serving bookmakers since 1967. You'll find a vast range of betting markets to enjoy and a multitude of bet choices. There's also a Live Casino, Games, Bingo, Poker, and Virtual betting.

#AD 18+. Full Terms & conditions apply. Please
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Star Sports bet Review Star Sports bet Review
5 / 5

Up To £100 Money Back Offers

Sign up and bet at a bookmaker that offers Credit betting and Hedging, free bet money back offers, live betting and plenty of horse racing and sports action.

#AD 18+. Full Terms & conditions apply. Please
18+ Full terms and conditions apply to all the offers.
Bettarget Review UK Bettarget Review UK
5 / 5

Bet £10 Get £15 Bet

BetTarget Review - Sign up to experience a new elite approach to Sports Betting. Greater odds on all the leading tournaments, a smooth and quicker betting experience, plus coverage of countless world wide leagues all with Live betting.

#AD 18+. Full Terms & conditions apply. Please
18+,New customers only. Min wagering on sport €10. Max one €15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited Click to see full T&Cs
Boylesports Review Boylesports Review
5 / 5

Bet £10 Get £20 Free Bet

Join a top UK online bookmaker with a Bet £10 Get £20 offer for new players. A massive range of promotions and features are available.

#AD 18+. Full Terms & conditions apply. Please
18+. Mobile exclusive. Min stake £10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. Cashed out bets won’t apply. Payment method restrictions. UK customers only. One Free Bet offer per customer, household and IP Address only. T&Cs apply
William Hill Mobile Offer William Hill Mobile Offer
5 / 5

Bet £10 Get £30 in Free Bets

Bet £10 get £30 in free bets (Promo Code R30)

#AD 18+. Full Terms & conditions apply. Please
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Sportsbetio UK Sportsbetio UK
5 / 5

No Bonus

While there is no current welcome bonus at, there are some useful and decent enough betting features like; Social Media competitions, Accumulator Bonus up to 50%, Build A Bet, adjust your bets with Add2Bet, Pulse Bet and Cash Out.

#AD 18+. Full Terms & conditions apply. Please
18+. Full T&C's apply.

It’s no secret that online sports betting is among the favourite pastimes in the UK. Brits love to bet online, especially on the Premier League and other major events in football.

We can safely say that the world’s top bookmakers come from the UK, including juggernauts such as William Hill.

For years, the UK has been dominating the online sports betting industry.

The country has a deep connection with betting which started with horse races centuries ago.

Horse racing is still among the top betting markets these days, with most bookies offering fantastic odds and promos on it.

The UK is a breeding ground for sports and an absolute punter’s dream.

It helps that the market has been pretty competitive recently, giving players hundreds of choices to pick from.

Of course, you can’t just pick the first sportsbook you come across. If you want to make the right choice, it would be best to choose a bookmaker from our list.

How to Find the Right Virtual Bookmaker?

As mentioned, it can be tough for new punters to find the right bookie.

Some have specific features that aren’t available at other bookies, and there’s a huge difference when it comes to markets and odds too.

The good news is that there are a few tips you can follow to ensure that you choose the right bookmaker.

The first thing you should always check is the license. A proper bookie these days will have a license from the UK Gambling Commission.

It’s the largest and most respected governing body in the industry, giving operators a chance to offer legal betting services.

The largest bookmakers in the industry such as Betfred, Betfair, and William Hill are on the list of UKGC licensees.

The license isn’t just necessary for legal matters. Governing bodies such as the UKGC will also be on your side in case something goes awry.

It’s good to have protection like that if you happen to run into any trouble with the bookies.

It guarantees safety and security, which should also be bolstered by SSL encryption and other types of security measures.

When you’re sure that the bookmaker’s got all things covered in terms of the license, you can proceed to explore the other sections.

A good bookie in 2021 should have hundreds or thousands of markets and great odds.

The number of markets is irrelevant if the odds aren’t valuable. Conversely, the odds won’t matter if you can only bet on football. Variety is key and you should go for it in this regard.

Bonuses and promotions could help you a lot with established and new UK bookmakers.

This is why it’s important to find a betting site that has fair bonus offers. These include everything from welcome bonuses and free bets to boosted odds and sport-specific offers. The more variety you get, the better.

Other factors are also important when choosing a bookie, including customer support and if it supports Responsible Gambling.

The good news for you is that the recommended bookies on our page tick all the right boxes so you shouldn’t have a lot of trouble choosing the right ones.

The Best Virtual Betting Sites in the UK 2023

With the world’s top bookmakers coming from the UK, it’s not that hard to make the right choice.

However, since all bookies are different, we’ll give you a clear overview of the features, markets, odds, and bonuses they offer so you can see which one is most fitting for you.

All of the recommended bookmakers on this list feature virtual sports betting as well and are widely regarded as the best ones in that particular betting niche.


Mansion isn’t a new gambling brand to UK customers. Launched in 2003, it’s one of the most successful casino brands in the country.

The MansionGroup launched the Mansionbet brand in 2018 and has since established a great reputation among punters.

Licensed by the UKGC, Mansionbet is a reputable bookie you shouldn’t be concerned about.

With more than a few reputable partnerships with Premier League clubs, this bookie is excellent for football fans. Everyone knows the brand, but beneath the glitzy exterior, there are odds and markets with plenty of value.

While it may be the youngest arrival on this list, you can’t tell it when you visit the betting site.

Mansionbet’s experience in the gambling industry has resulted in a great betting site that has all the tools it needs to succeed. From high-value bonuses to a variety of markets with valuable odds, Mansionbet’s got it all.

New punters get to claim a free bet to start with.

It’s the perfect way to start your Mansion adventure and will give you ample credits to explore some new markets.

While on the subject of markets, there’s no question that Mansionbet is a UK-oriented bookie.

Football and horse racing are in focus and are the bookie’s strongest points.

From the moment you enter the site, you’ll be bombarded by a slew of PL markets and offers.

The Premier League is the event most punters bet on in the UK, with hundreds of markets each weekend.

It’s a gold mine for many since you can also get plenty of boosts on these matches at Mansionbet.

Aside from the welcome free bet, you can expect a regular stream of bonus offers for PL matches as well as enhanced odds on derbies, acca boosts, and more.

If you’re a horse racing fan, you’re in luck. Mansionbet has a slew of offers for many top horse racing events.

You can earn free bets on every 3/1+ winner, get Best Odds Guaranteed, and a wide range of other boosts that will certainly help you enjoy the races.

Those who aren’t fans of football and horse racing are once again in luck.

Mansionbet has over 30 sports in its lobby, including tennis, basketball, American football, greyhound racing, and beyond. You can even bet on politics and other non-sporting events, so the bookie has got it all covered.

Of course, you can also bet on virtual sports, with an extensive collection of markets that span virtual horse racing, cycling, tennis, and greyhound races.

For those unaware of virtual betting, Mansionbet has a nice intro that will tell you everything you need to know.

The virtual betting markets are paired with excellent odds, so you should get great value across most.

If you’re looking for a modern bookmaker with all the right markets and features, Mansionbet is a fantastic choice.


Is there a more famous name than Betfred in the betting industry? Established in 1967, Betfred was a betting shop juggernaut before coming online.

The Betfred online betting site is based in Gibraltar and possesses licenses from the Gibraltar Commission and the UKGC both.

It is widely considered one of the best betting sites in the UK when it comes to football and horse race betting.

Betfred isn’t just a bookie. It’s a complete gambling site with a casino, poker room, lotto, virtuals, and tote pool too.

Still, it’s mostly known as a bookmaker thanks to the significant number of markets, excellent odds, and fantastic promotions.

If you’re new to the site, we recommend a trip to the promotions page.

You’ll find a plethora of great bonuses and offers here, including free bets on sign-up, pre-match offers, in-play boosts, sport-specific boosts, and the popular #PickYourPunt option.

This applies to customers with losing bets on selected matches and is a great way to cover your losses on cricket or other sports.

In terms of markets, football, and horse racing lead the list.

If you’re a Premier League fan, you’ll be glad to know that there are hundreds of markets on offer paired with some of the best odds in the industry.

Betfred shines in handicaps and goal betting, as well as live betting PL markets. The odds are among the best in the business, so you won’t make a mistake by placing your PL bets on this site.

Other sports are also covered including cricket, horse racing, and virtuals.

Virtual sports betting is also in Betfred’s focus, with plenty of specialized dash horse race and greyhound markets.

The so-called Betfred virtual world is your portal to everything related to virtual betting paired with great odds.

There are even great promotions for the virtual markets, so if you’re looking for one of the best virtual operators, Betfred surely qualifies.

Thanks to the intuitive and user-friendly interface, Betfred is easy to use on both desktop and mobile devices. It’s an excellent choice for all new and seasoned punters looking for a reliable bookie.


Known as the world’s leading betting exchange, Betfair does things differently than the betting sites on this list.

First of all, it’s a betting exchange, unlike a sportsbook. You can lay and back odds on a variety of matches led by the Premier League.

The fact that it’s an exchange is even better for most UK punters since the odds at Betfair are much better than some fresh bookmakers.

If you’re confused about finding your feet at Betfair, we’re here to tell you that you shouldn’t worry.

It’s envisioned as a betting site so the mechanics are no different than betting at William Hill or so.

The difference is in the unique markets and the fact that Betfair’s odds are much better than most bookies.

Virtual sports may not be Betfair’s forte, but you still get plenty of markets to bet on.

Virtual horse races are pretty popular, complete with live streams from them all. The schedule is updated by the second, so if you’re into this particular market, you have plenty to look forward to at Betfair.

You’ll find plenty of value here in horse races and football matches.

As a matter of fact, Betfair has industry-leading odds in many markets, especially handicaps and live betting.

It may be different than what you’re used to seeing, but if you’re looking for something familiar, yet a bit different, Betfair should be on your list.

It gives punters more ways to bet and more ways to win. That’s what we’re all looking for.

Boyle Sports

Boyle Sports is an Irish betting company with a license obtained from the United Kingdom Gambling Commission. It is located in Gibraltar and also owns a remote gambling license from Gibraltar’s governing body.

Often called the best Irish bookie, Boyle Sports has a massive influence over the UK.

It is known for the excellent weekend offers on the Premier League and the variety of horse racing events.

Opened by John Boyle in 1982, it didn’t take long for the brand to be recognized.

By the mid-2000s, there were over 70 betting shops across the UK.

Boyle Sports made its name with great horse racing and football odds as well as numerous promotions. Its popularity exploded when the bookie arrived online, offering a full suite of gambling services to UK punters.

BoyleSports offers free bets to everyone who joins along with a slew of other bonuses and promotions.

The promotions and specials are tucked away in a particular tab where you can find more information about them. You can earn coupons on popular markets in the UK, including a selection of the top PL matches.

Head to the sports section and you’ll find dozens of popular markets including non-sporting events.

Of course, horse racing and football are in focus, along with greyhound racing, tennis, and basketball. Boyle Sports is fully focused on the UK betting market with pre-match and live markets included.

In terms of virtual betting, Boyle Sports offers virtual racing, virtual football, and virtual dogs.

The odds across these markets are pretty solid, so you’ll find plenty of value in these sections. All the events come with live streams so you never miss a second of the action when placing in-play virtual bets.

The bookie is an ideal match for punters looking for a reputable sportsbook with a long history behind it not named William Hill.

William Hill

Arguably the biggest name in sports betting, William Hill has been going strong for nearly a century.

Established in 1934, William Hill endured it all and remained one of the top sportsbooks of our time. Its popularity and millions of customers led it to be listed on the London Stock Exchange until it was recently acquired by Caesars Entertainment.

As the bookie says, it’s a world of betting at your fingertips.

William Hill has some of the best offers and boosts in the business, with a promotions page that put others to shame.

It also has some of the best odds in the industry, especially in football and horse racing. It’s focused on the UK, but also has a global presence.

From bonus bets to special promotions on a variety of sports, you’ll find plenty of incentives to join and stay at William Hill.

With the Premier League just around the corner, footie fans can expect a wide range of excellent offers.

William Hill has the best odds on a variety of football markets so you’ll find plenty of value by placing your bets there.

Horse racing and cricket fans have a lot to look forward to.

There are hundreds of markets on offer with great odds in two, making it a perfect choice for UK punters.

William Hill has it all including virtuals that are paired with the best odds in the industry. The virtual world offers horse races that are available every day, just like greyhound races.

You’ll find an extensive list of markets including jumps, flats, and rushes along with stats from all the previous races and more that will help you make better predictions.

Of course, the bookie has all the necessary licenses to operate all around the world, including one from the UK GC.

William Hill is most likely the best choice for both new and seasoned punters.

New betting sites bettors will find the variety of markets and top odds exciting, while seasoned punters can take a deep dive into unique markets and high-roller promotions.