Best Virtual Sports Betting Sites in the UK 2024

Welcome to our list of the best virtual sports betting sites in the UK for 2024 – read more about the bookmakers and their virtual betting features in our reviews below.

Vegasmobilecasino Vegasmobilecasino
5 / 5

Bet £20 Get £30 Free Bet for Sports

Vegasmobilecasino offers a top-notch online gambling experience with its impressive promotions, extensive game library, and overall user-friendly interface. Whether you are a seasoned gambler or a newcomer to the online casino world, Vegasmobilecasino is definitely worth checking out.

#AD 18+. Full Terms & conditions apply. Please
New Players Only. Min £20 qualifying bets stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Kwiff betting Review Kwiff betting Review
5 / 5

Bet £10 Get £30 Free Surprise Bet

From Surprises to Supercharged Odds: A Critical Analysis of Kwiff Betting.

#AD 18+. Full Terms & conditions apply. Please
New customers & 18+ only. Min. deposit of £10.
Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
Betzone Logo Betzone Logo
5 / 5

50% Back as Free Bets up to £60

Join a new online bookmaker offering all sports betting, live casino, live in-play betting and much more.

#AD 18+. Full Terms & conditions apply. Please
18+ New customers only. UK & ROI debit cards only. Promo code NEWWELCOME60 must be used. Certain bet types are excluded. 3 x £20, or more, qualifying bets required. Bets must be evens (2.00) or above. First day means the day you place your first bet. Your Free Bet will be credited within 24 hours of qualifying bets settlement and expire after 48 hours. The Free Bet is capped at £60. Restrictions + T&Cs apply.
5 / 5

Bet £25 Get £10 Free Bet

Great new betting site with many features, promotions, and a decent £20 sign-up free bet. Use the bonus to try the site out and see why we think this is a decent online bookmaker.

#AD 18+. Full Terms & conditions apply. Please
New UK Players Only. Full Terms apply.
Betfred betting offers Betfred betting offers
5 / 5

Bet £10 Get £50 in Free Bets

One of the longest-serving bookmakers since 1967. You'll find a vast range of betting markets to enjoy and a multitude of bet choices. There's also a Live Casino, Games, Bingo, Poker, and Virtual betting.

#AD 18+. Full Terms & conditions apply. Please
New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Star Sports bet Review Star Sports bet Review
5 / 5

Best Odds Guaranteed Offer

Sign up and bet at a bookmaker that offers Credit betting and Hedging, free bet money back offers, live betting and plenty of horse racing and sports action.

#AD 18+. Full Terms & conditions apply. Please
18+ Full terms and conditions apply to all the offers.
10bet Review Logo 10bet Review Logo
5 / 5

50% up to £50 Deposit Welcome Bonus

Sign up to the popular UK betting site with impressive Live betting and Casino. Highly rated by players.

#AD 18+. Full Terms & conditions apply. Please
New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager 8 times deposit + bonus, max qualifying bet equal to initial bonus amount; valid for 60 days; Min odds of 4/5 on singles or 2/5 per acca leg; Some bet types excluded; See full terms; 18+.
Luckland Sport Review Luckland Sport Review
5 / 5

Bet £15 Get £10

Join a new and exciting sports and casino betting site for UK players at Luckland.

#AD 18+. Full Terms & conditions apply. Please
Max. Free Bet Token amount: £10. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15.
BetGoodwin Review BetGoodwin Review
5 / 5

Up To £25 Free Bet on 1st day's Losses

A new UK horse racing and sports online bookmaker in 2023. GoodwinBet is an excellent choice for horse racing bettors with unique promotions.

#AD 18+. Full Terms & conditions apply. Please
18+ only Full Terms and conditions apply.
Bettarget Review UK Bettarget Review UK
5 / 5

Bet £10 Get £15 Bet

BetTarget Review - Sign up to experience a new elite approach to Sports Betting. Greater odds on all the leading tournaments, a smooth and quicker betting experience, plus coverage of countless world wide leagues all with Live betting.

#AD 18+. Full Terms & conditions apply. Please
18+,New customers only. Min wagering on sport €10. Max one €15 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited Click to see full T&Cs
Boylesports Review Boylesports Review
5 / 5

Bet £10 Get £20 Free Bet

Join a top UK online bookmaker with a Bet £10 Get £20 offer for new players. A massive range of promotions and features are available.

#AD 18+. Full Terms & conditions apply. Please
New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won't apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
William Hill Mobile Offer William Hill Mobile Offer
5 / 5

Bet £10 Get £30 in Free Bets

Bet £10 get £30 in free bets (Promo Code R30)

#AD 18+. Full Terms & conditions apply. Please
18+. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Sportsbetio UK Sportsbetio UK
5 / 5

No Bonus

While there is no current welcome bonus at, there are some useful and decent enough betting features like; Social Media competitions, Accumulator Bonus up to 50%, Build A Bet, adjust your bets with Add2Bet, Pulse Bet and Cash Out.

#AD 18+. Full Terms & conditions apply. Please
18+. Full T&C's apply.

It’s no secret that online sports betting is among the favourite pastimes in the UK. Brits love to bet online, especially on the Premier League and other significant events in football.

We can safely say that the world’s top bookmakers, including juggernauts such as William Hill, come from the UK.

For years, the UK has been dominating the online sports betting industry. The country has a deep connection with betting which started with horse races centuries ago. Horse racing is still among the top betting markets, with most bookies offering fantastic odds and promos.

The UK is a breeding ground for sports and an absolute punter’s dream.

It helps that the market has been pretty competitive recently, giving players hundreds of choices to pick from. Of course, you can’t just pick the first sportsbook you come across. If you want to make the right choice, it would be best to choose a bookmaker from our list of the best virtual sports betting sites.

How to Find the Right Virtual Bookmaker?

As mentioned, finding the right bookie can be challenging for new punters.

Some have specific features that aren’t available at other bookies, and there’s a vast difference between markets and odds.

The good news is that you can follow a few tips to ensure you choose the right bookmaker.

The first thing you should always check is the license. A proper bookie these days will have a permit from the UK Gambling Commission.

It’s the industry's largest and most respected governing body, allowing operators to offer legal betting services.

The largest bookmakers in the industry, such as Betfred, Betfair, and William Hill, are on the list of UKGC licensees.

The license isn’t just necessary for legal matters. Governing bodies like the UKGC will be on your side if something happens.

It’s good to have protection like that if you have trouble with the bookies. It guarantees safety and security, which should also be bolstered by SSL encryption and other security measures.

When you’re sure that the bookmaker’s got all things covered regarding the license, you can explore the other sections.

A good bookie in 2023 should have hundreds or thousands of markets and great odds.

The number of markets is irrelevant if the odds aren’t valuable. Conversely, the odds won’t matter if you can only bet on football. Variety is essential, and you should go for it in this regard.

Bonuses and promotions could greatly help you with established and new UK bookmakers.

This is why finding a betting site with fair bonus offers is essential. These include welcome bonuses and free bets to boosted odds and sport-specific offers.

The more variety you get, the better.

Other factors are also important when choosing a bookie, including customer support and if it supports responsible gambling.

The good news for you is that the recommended bookies on our page tick all the right boxes, so you shouldn’t have a lot of trouble choosing from the best virtual sports betting sites mentioned below.

The Best Virtual Betting Sites in the UK 2023

With the world’s top bookmakers coming from the UK, it’s not hard to make the right choice.

However, since all bookies are different, we’ll give you a clear overview of the features, markets, odds, and bonuses they offer to see which one fits you most.

All of the recommended bookmakers on this list also feature virtual sports betting and are widely regarded as the best ones in that particular betting niche.


BetZone isn’t a new gambling brand to UK customers. Launched in 1973, it’s one of the country's most successful sports betting brands.

The Playbook Gaming company launched the BetZone brand online and has since established an excellent reputation among punters.

This bookie is excellent for virtual sports betting fans, with over 12 different virtual games to bet on. These include football, horse racing, golf, and more sports events to try your luck.

The virtual betting markets are paired with excellent odds, so you should get great value across most.

If you’re looking for a modern bookmaker with all the right markets and features, BetZone is a fantastic choice.


Is there a more famous name than Betfred in the betting industry? Established in 1967, Betfred was a betting shop juggernaut before coming online.

The Betfred online betting site is based in Gibraltar and possesses licenses from the Gibraltar Commission and the UKGC.

It is widely considered one of the best betting sites in the UK for football and horse race betting.

Betfred isn’t just a bookie. It’s a complete gambling site with a casino, poker room, lotto, virtuals, and tote pool.

Still, it’s mostly known as a bookmaker thanks to many markets, excellent odds, and fantastic promotions.

If you’re new to the site, we recommend a trip to the promotions page.

You’ll find many great bonuses and offers here, including free bets on sign-up, pre-match offers, in-play boosts, sport-specific boosts, and the popular #PickYourPunt option.

This applies to customers with losing bets on selected matches and is a great way to cover your losses on cricket or other sports.

In terms of markets, football and horse racing lead the list.

If you’re a Premier League fan, you’ll be glad to know that hundreds of markets are on offer paired with some of the best odds in the industry.

Betfred shines in handicaps, goal betting, and live betting PL markets. The odds are among the best in the business, so you won’t make a mistake by placing your PL bets on this site.

Other sports are also covered, including cricket, horse racing, and virtuals.

Virtual sports betting is also in Betfred’s focus, with plenty of specialized dash horse race and greyhound markets.

The so-called Betfred virtual world is your portal to everything related to virtual betting paired with fantastic odds.

There are even great promotions for the virtual markets, so if you’re looking for one of the best virtual operators, Betfred surely qualifies.

The intuitive and user-friendly interface makes Betfred easy to use on desktop and mobile devices. It’s an excellent choice for all new and seasoned punters looking to place a virtual bet online.


Known as a leading retail outlet with betting shops around the country and now with an established modern online betting site, StarSports does things differently than the bookmakers on this list.

First, it doesn't offer a welcome bonus but instead promotes a good choice of money-back offers in the form of a free bet cashback of up to £100 in some cases but generally up to £50 at a time.

Virtual sports may not be StarSports’s forte, but you still get plenty of markets to bet on – in fact, there are twelve different virtual sports games online, with new ones like Greyhouds Streak and Horse Racing Streak produced by Leap Gaming, recently added.

Overall, you’ll find plenty of value here in horse races and football matches at StarSports, with credit, debit betting, and hedging services on offer for punters from the UK.


Boyle Sports

Boyle Sports is an Irish betting company licensed by the United Kingdom Gambling Commission. It is located in Gibraltar and also owns a remote gambling license from Gibraltar’s governing body.

Often called the best Irish bookie, Boyle Sports has a massive influence over the UK.

It is known for its excellent weekend offers on the Premier League and various horse racing events.

Opened by John Boyle in 1982, it didn’t take long for the brand to be recognized.

By the mid-2000s, there were over 70 betting shops across the UK.

Boyle Sports made its name with excellent horse racing, football odds, and numerous promotions. Its popularity exploded when the bookie arrived online, offering UK punters a full suite of gambling services.

BoyleSports offers free bets and many other bonuses and promotions to everyone who joins.

The promotions and specials are tucked away in a particular tab where you can find more information about them. You can earn coupons on popular markets in the UK, including a selection of the top PL matches.

Head to the sports section and you’ll find dozens of popular markets, including non-sporting events.

Of course, horse racing and football are in focus, along with greyhound racing, tennis, and basketball. Boyle Sports is fully focused on the UK betting market with pre-match and live markets included.

In terms of virtual betting, Boyle Sports offers virtual racing, virtual football, and virtual dogs.

The odds across these markets are pretty solid, so you’ll find plenty of value in these sections. All the events come with live streams so you never miss a second of the action when placing in-play virtual bets.

The bookie is an ideal match for punters looking for a reputable sportsbook with a long history behind it not named William Hill.

William Hill

Arguably the biggest name in sports betting, William Hill has been going strong for nearly a century.

Established in 1934, William Hill endured it all and remained one of the top sportsbooks of our time. Its popularity and millions of customers led it to be listed on the London Stock Exchange until it was recently acquired by Caesars Entertainment.

As the bookie says, it’s a world of betting at your fingertips.

William Hill has some of the best offers and boosts in the business, with a promotions page that put others to shame.

It also has some of the best odds in the industry, especially in football and horse racing. It’s focused on the UK, but also has a global presence.

From bonus bets to special promotions on a variety of sports, you’ll find plenty of incentives to join and stay at William Hill.

With the Premier League just around the corner, footie fans can expect a wide range of excellent offers.

William Hill has the best odds on a variety of football markets so you’ll find plenty of value by placing your bets there.

Horse racing and cricket fans have a lot to look forward to.

There are hundreds of markets on offer with great odds in two, making it a perfect choice for UK punters.

William Hill has it all including virtuals that are paired with the best odds in the industry. The virtual world offers horse races that are available every day, just like greyhound races.

You’ll find an extensive list of markets including jumps, flats, and rushes along with stats from all the previous races and more that will help you make better predictions.

Of course, the bookie has all the necessary licenses to operate all around the world, including one from the UK GC.

William Hill is most likely the best choice for both new and seasoned punters.

New betting sites bettors will find the variety of markets and top odds exciting, while seasoned punters can take a deep dive into unique markets and high-roller promotions.