Genius Sports Announces Plans to Expand Operations in Bulgaria - (2025)

Updated: 10/06/2025
Sports Data Supplier Expand Operations in Bulgaria. Genius Sports Opens new 400-employee Office in Capital City Sofia.

Genius expanding through Europe.
Analytical data specialist company Genius Sports have expanded operations in Bulgaria’s capital Sofia. The expansion of the office will enable the site to become the hub for the company’s data collection and monitoring operations.
Described as the “centre point”, Genius will continue with its strategy of creating revenue from the intellectual property of sports firms that Genius Sports have partnered with — located on Tsarigradsko Shose, which at 11.4km is the longest boulevard in the capital of Bulgaria, Sofia. The office is on two floors and employees working for Genius Sports have access to mini-golf, indoor basketball courts, and TV and games rooms. The company have said that they will allow its staff to travel around the office by micro scooter.
The expansion at the site is part of a strategy to increase activity in Eastern Europe and Genius Sports state that they expect to double the size of operations in Bulgaria over the next 2-3 years. Genius opened their first office in Bulgaria in 2015 and in that time its workforce has trebled in size.
Genius Sports Group chief services and delivery officer, Stephen Gardner, was full of praise of the calibre of employees they have attracted in Sofia and said the company had “never looked back” following their expansion into Bulgaria. He said;
The talent we’ve been able to attract has been hugely impressive, building one of our largest global locations and continually enhancing business-critical services that are used by the largest brands in sports and betting. –Stephen Gardner, Genius Sports
Genius Sports describe themselves as a global leader in sports data technology, distribution and commercialisation services. The company say they provide innovative and data-driven solutions to sports leagues and federations. The company’s website currently shows vacancies for .NET Developers, DevOps Engineer, Match Observers Trainer, Office 365 Administrator, QA Engineer, Sysadmin Technical Solutions Lead and Technical Director positions in Bulgaria.
Genius Sports are headquartered in London and have offices in 16 countries around the world. The company state they are recognised as one of the fastest-growing sports technology companies in the world and provide services to some of the most popular brands and leagues in the world including International Basketball Federation (FIBA), English Premier League, La Liga, the ATP and WTA.
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