888 goes live with revamped sportsbook front-end - (2025)

Updated: 13/06/2025
888 have been busy this summer migrating their entire infrastructure onto a new website. The newly designed front-end brings the brand forward in many different attributes. Most noticeably the user experience has been revamped and redesigned offering a new user experience and brand image for 888.

888 have engineered a new front-end for their platform. © Pexels.
The 888 brands have long been a pioneer for gambling technology and offering a superior betting experience for its customer base. But since the competition in this industry has been steadily intensifying, the need to update the website has been growing for some time. 888 have at times been noticeably inferior to their competitors, but the new front-end marks a shift in the technology policy of the betting brand. No longer are they reliant on the “out-of-the-box” solution offered by Kambi, a fully developed in house front-end that will offer more usability and better performance across the platform, currently live in the UK and Sweden.
The firm hopes to eventually migrate their platform onto the newly acquired BetBright infrastructure. By doing this they have retaken control of their system, and are making use of the skilled engineers they have on their payroll. If and when 888 roll out the new platform to the rest of their global markets remains to be seen. But this latest migration is a strong statement of intention from the global betting brand.
This post first appeared here
Relevant news

BoyleSports Casino Bonus: Score Up to 100 Free Spins!
If you’ve ever dabbled in online casinos, you’ve seen your fair share of welcome offers.…

MLS Rivalry Week 2025: Intense Clashes and Unforgettable Moments
Rivalry Week in Major League Soccer (MLS) brought forth a series of intense matches, big…

NBA Conference Finals: Expert Predictions and Betting Insights for Thunder vs. Timberwolves and Knicks vs. Pacers
The NBA's Conference Finals are heating up with exciting matchups set between the Oklahoma City…

Inter Miami’s Messi Faces Frustration as Orlando City Crushes Hopes
Lionel Messi's Inter Miami faced a disappointing defeat at home against their Florida rivals, Orlando…

Drake’s $1M Bet Backfires: Florida Panthers Crush Toronto Maple Leafs in Game 7
Despite the excitement surrounding the Toronto Maple Leafs' Game 7 matchup against the Florida Panthers,…

Juddmonte Eyes Classic Victory at Irish Guineas with Field of Gold and Swelter
Juddmonte, a prestigious racing stable, is on a mission to secure their first classic victory…
Login
Register