Discover Top New Betting Sites UK: Your Winning Guide

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Are you ready for some exciting new sports betting opportunities? Look no further than our roundup of the best new betting sites and offers for 2025. From tantalizing sign-up bonuses to innovative features, these top picks will enhance your online gaming experience.

Bet £10 Get £10 Free Bet

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

25% Winning Boost on your first Treble upwards bet up to £100 - Sign Up with Code: AKACCA100.

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org Full T&Cs

Bet £20 Get £20 Free Bet

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New Customers Only. Minimum Deposit: £20. Maximum one £10 Free Bet, one £5 in-play free bet & one £5 ACCA free bet credited per user. Qualifying bet must be placed at min odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80), Max Winnings capped at £60. Token 2 Min Odds Req: 4/5 (1.80) Max winnings capped at £30. Token 3 Min Odds Req: 2/1 (3.00). Max winnings capped at £30. Free Bet Tokens are not valid for Horse Racing. T&Cs apply.

100% Bonus up to £100 PLUS 10% Cashback Always!

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18+ only. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply Gambling is addictive, please gamble responsibly!

Bet £20 Get £20 in Free Bets

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply.

Bet £20 Get £20

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New customers only. Min deposit: €20. Min wager €20 at min odds 1/1 (2.00). Max Free Bet amount: €20. Eligible bets: Single, Combo, Bet Builder. Max 1 free bet per user. Max free bet winnings: €200. Free bet is not valid for Horse Racing. Free bet token credited within 24 hours, valid for 14 days. System bets excluded. Free Bet min odds: 4/5 (1.80). Play Responsibly. T&Cs apply.

Bet £10 Get £10 Free Bet

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply

Bet £25 Get £50 Free Bet - Use Code: BB50

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

100% Bonus up to £100 plus 20 spins at BetTarget Casino

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+. New players only. Offer is valid on 1st deposit of min £10. 100% bonus match up to £100 plus 20 bonus spins on Big Bass Splash. Bonus funds + spin winnings are separate to cash funds and subject to 35x wagering requirement (bonus + deposit). Only bonus funds count towards wagering contribution. Winnings from Bonus Spins credited as Bonus funds and capped at £100. Bonus funds must be used within 30 days, spins within 24 hours. Max bonus bet £5. Affordability checks apply. Terms Apply. BeGambleAware.org. Terms Apply. BeGambleAware.org.

Bet £10 Get £20 in Free Bets - Sign Up with Code: WELCOME10

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#AD 18+ only. Terms & conditions apply. Please BeGambleAware.org
18+ | New Customers Only | Promo Code: WELCOME10 | Place a single £10 bet within 3 calendar days of registration. Bet must settle on the same day of placement | Min odds Evens (2.00) | Free Bets valid for 7 days | Max win £250 | T&Cs apply | Ends 31/08/25 | GB residents only | Gamble responsibly

Whether you're a seasoned bettor or just starting, there's something here for everyone. So, let's dive in and explore the latest and greatest in online sports betting!

How to Check for New Bookmaker Sites

We at sportingways.com apply our checks on the new UK bookmakers to ensure they are attractive enough in what they have to offer punters in the UK.

We list the best new betting sites because they offer competitive odds, free bet sign-up offers, ongoing promotions, and timely payouts that ensure a complete user experience.

We don't want useless prices to back up and complicated sign-up offers that don't provide much as a bonus.

We like our regular new promotions that will aid our football or horse racing betting. Loyalty-free bets and competitive odds are a must when we compare the new betting sites against other, more established bookmakers.

New UK Horse Racing betting sites

UK punters' new horse racing betting sites offer betting offers just for racing fans, such as Best Odds Guaranteed and Money Back, which offer bets on your horse getting beaten by a nose or length.

New UK Football betting sites

These new UK bookmaker sites are aimed at football punters. They offer insurance on your football accumulator bets and bonuses like a £10 free bet if a goal is scored during the match by the team you backed.

The new football betting sites offer exciting offers specifically for UK betting players.

New Irish Bookmakers

If you are looking specifically for new Irish bookmakers, try established and new bookies like Boylesports and Quinnbet.

These online bookmakers specialise in Irish Gaelic games. You will find a broader range of priced betting markets for Gaelic games at these listed Irish bookies.

In Ireland, you have the Gaelic Athletic Association (GAA), which presides over sports games consisting of Gaelic football and hurling.

The most played sport in Ireland is soccer or football. The national sport of Ireland is Gaelic football.

The most popular sports that follow this are hurling, golf, aerobics, cycling, swimming, and billiards, together with snooker. All these sporting activities have the greatest levels of player participation in the Republic of Ireland.

About the New Betting Offers

See what's new from the bookmakers with the latest betting offers as they are released.

The new betting offers come around in tune with the latest sporting events.

For example, the latest Premier League or Champions League football matches.

The latest Major Golf betting events, like the US Masters, or horse racing events, like the Grand National festival. All these big sports events offer their own special betting offers.

Visit our betting offers page here to see the latest promotions on free bets, enhanced odds, price boosts, and other exciting offers.

New Betting Sites Features

On this page, we will take a look at the most compelling new betting sites for UK players rather than just concentrating on the free bets that are offered for bettors to claim.

We will also be reviewing each of the new betting sites and their range of betting offers to guarantee our visitors only bet with the very best new UK bookmakers.

The sportingways.com team has lots of experience in the online gaming market, and they are here to share all that knowledge with you.

New UK bookmakers VS traditional online bookmakers

Once, one of the simplest ways to get a new wager on any sporting event across the UK was by using shop-based bookies. That was before the days of the internet.

While some new bookmaker sites might have been slower than others to make the move, as soon as the leading industry operators saw online betting establishments such as Betfred growing massively in appeal, they knew they had to take the dive.

More Competition from new UK bookmakers means Better Odds.

The newest UK bookie sites provide competitive online odds, exciting sports betting opportunities, and the latest mobile betting options to entice new players.

BetBuilder Feature

One of the innovative features offered by many new bookmaker sites is the bet builder tool, which is becoming increasingly popular in the realm of sports betting. This feature allows punters to create personalized bets by combining multiple selections within the same event, enhancing the excitement and potential returns of a single wager. By utilizing a bet builder, punters can tailor their betting experience to align with their specific predictions and interests, leading to more engaging and potentially rewarding betting sessions.

One of the main reasons that betting online is now among the most preferred ways to gamble is the odds available, especially with options like the bet builder, which enhance customization of wagers.

Punters can obtain far better odds, which are far more fluid, often leading to better payouts. As a result, depending on the time you position a bet, you could get back a much better profit from the odds compared to the usual ones that are advertised.

In Play Betting

The new wagering chances for live games are constantly upgrading and transforming depending on what is occurring in the match. So if you enjoy betting on in-play markets, you can take advantage of these price movements.

Football Betting is still one of the most popular sports markets in the UK. The game of football lends itself perfectly to in-play betting odds.

So many new online bookmakers compete for players that the prices are better than ever. The Luckland sports site is just one of a few new bookies that offer a fast and attractive display when placing your in-play bets.

Payouts

Payouts are a crucial aspect of the betting experience and can significantly influence a punter's decision to choose one site over another.

New betting sites often offer faster and more efficient payouts compared to older establishments. Quick payout times can enhance the player's experience, ensuring they receive their winnings promptly.

Some new bookies now offer same-day payouts, which can be a key differentiator in such a competitive market. This efficiency can be attributed to advancements in technology and streamlined payment processes that prioritize the customer’s convenience.

Mobile Betting On The Go

Currently, thanks to the technical advancements in the mobile online betting world, you can even put on a wager from anywhere in the world.

So long as your phone is linked to the Internet, there is no reason you should miss out on betting on your favourite sporting events.

The substantial majority of new betting sites serving UK customers will have their offerings optimised for all mobile phones. So now you can put a bet down while sitting with your close friends in the pub. Gone are the days when you would have to get to a laptop or computer to place a bet.

An additional new feature that even more gamers are doing now than in the past is in-play betting. This is commonly labeled as live betting or in-play wagering, depending on the sportsbook. There are numerous reasons that new mobile wagering has come to be as prominent as it currently is.

The major one is just how convenient players find betting in play.

Live Streaming

We currently live in a day and age where bookies provide real-time streaming alternatives for gamers who are playing from their mobiles.

Real-time streaming of the sports event that you're betting on can have some significant advantages. This can allow you to follow the game in real-time. You can make your new bets as you view the action unfold in front of you.

New Promotions & Types of Bets

One of the most enticing reasons to begin using new betting sites in the UK is the opportunity to place a wager using the wonderful free bets and sign-up bonuses available.

Fortunately, you can find all these promotions listed at sportingways.com, as this website is about giving punters new free bets and bonuses through bookmakers.

Bookies cannot offer totally free wagers on sports in the shop due to the possibility of fraud, so this is where the new betting sites with free bets have an advantage.

So, to tempt new punters to sign up for their site, the bookmaker will use attractive new welcome bonuses. These new sign-up offers can range from anywhere between ₤5 all the way up to a 100 welcome bonus.

It matters a lot more than just the free bet amount, however, as some types of new bonus benefits offered to punters are more exceptional than others.

Just like all new promotions and rewards, terms and conditions apply at the betting sites as well. So, you ought to be aware of the minimum down payment amount required, as you may not get approved for the new benefit if you do not fulfill the requirements.

How to select the very Best Betting Sites

Everyone wants to find the best UK betting sites to suit their needs. If you find a new bookmaker you like, you may well stay with them for a long time.

The new betting sites will also reward you with extra free bets and bonuses here and there. Your loyalty will not go unnoticed if they are a decent bookmaker, that is.

Some new betting sites will offer reload bonuses on your future deposits to keep you betting with them. All those new perks are great for your bonus balance. However, it's not always in your best interest to be dedicated to simply one new UK or Irish betting site.

It is better to have a couple of new betting site accounts so you can constantly ensure you're obtaining the best odds for your bets and also collect new bonus cash or credit amounts.

Responsible Gambling – Begambleaware

In today's age of online gambling and at the time of writing in 2025, there has never been more emphasis on responsible gambling and security.

Backed by the UK Gambling Commission (UKGC), more has been made aware of the bookmaker's responsibility in helping to prevent online gambling abuse.

The methods of responsible gambling in 2025 have taken many forms, but a few of them now provided by the best bookies:

  • Self Exclusion
  • Limits on Deposits

Football and Horse Racing Betting Sites

Usually, it's ideal to find a new gambling website that caters to the sport you want to bet on. The majority of our visitors will be football gamblers. If you are one of these punters who are interested in sports betting, you're in luck, as you won't be short of choice when it comes to betting on football.

Basically, every UK betting site will provide odds on football. If you're looking for Horse Racing Betting websites, you might want to seek out sites like Betfred, Quinnbet, William Hill, or Bet365 that focus a little bit extra on horse racing markets.

Best Overall Betting Site to Bet with

You should also always register on a new website that offers general sports-related information and insights into sports betting, such as Betfred.

The betting site provides the broadest range of markets for betting, and it covers more niche sporting activities, such as Handball.

Betfred covers pretty much every angle of betting online and provides excellent coverage overall.

However, the chances are that you already have or have had a betting account with Betfred. This is why you are seeking out new betting sites in the UK and have landed on this page!

Mobile Gambling

Mobiles are promptly becoming the most likely tool for anything related to the Internet. Google has reported that more than 50% of searches now occur from smartphones.

Also, more significantly, 90% of new bettors are currently banking on sports from their mobile phones.

Mobile wagering has swiftly become one of the fastest-expanding markets in internet betting. This is why it's extremely important for new betting sites to be mobile-optimised and offer the full range of markets compared to their desktop versions.

Bookmakers must provide their own dedicated betting application to benefit from all these new customers using their mobiles.

The large bulk of UK new betting sites will certainly have their offerings optimised for all mobile tools. This means you can put a bet while hanging out with your close friends in the pub rather than having to obtain a laptop or computer to bet.

In-Play Betting Console

Bookmakers are always drawing up new ways for punters to position wagers, especially in areas like sports betting. In-play betting is one of the most popular concepts they've had.

Back in the very early days of web betting and online gambling, gamers could only put a bet on pre-match. With the introduction of their in-play betting consoles, you can now place a bet at any time throughout the game. This function gives you the opportunity to maximise your benefit from a pre-match bet or also reverse your losses.

Live betting is frequently classified as online betting, sports betting, or in-play betting, depending on the betting site.

In the early days of internet betting, players could place a bet on pre-match, similar to what you would find in a bookmaker's shop, but sports betting has evolved significantly since then.

Thanks to the introduction of the new in-play betting consoles, you can now place a wager of any type at any time throughout the sports event.

In-play betting, combined with features like a bet builder, essentially pits your wits against the run of play. It allows you to show your skill by selecting the best odds as they unravel in front of you.

When incorporating the quick-paced design of real-time sporting activities, betting with mobile wagering can be an exceptionally satisfying experience. In-play wagering normally comes with a significant variety of wagering odds as well as odds that update frequently and in real time.

Customer Promotions

Everyone is attracted to new UK betting sites due to their luring offers of complimentary bets, risk-free bets, enhanced odds, and cash-out betting features. Nowadays, there is a pretty good choice of free bets and bonuses, whether it's the Double Your Odds promotion on first goalscorers from Betfred or the five-deposit casino offer.

Terms and Conditions of New Betting Offers

One of the most attractive factors to start using new gambling sites in the UK is all the amazing free bets and associated welcome bonuses that are up for grabs, which luckily is what we're all about at Sportingways.com.

However, when wagering on sports, it's crucial to inspect the small print in the terms and conditions against any offer from the UK betting sites. In order to make the free bets valid, you will have to satisfy the bookmaker's wagering requirements.

Terms to watch out for are:

  • Make a specific deposit amount or qualifying bet.
  • Free Bets expire after 7 days.
  • Place bets at minimum odds in order to qualify for the free bets or deposit bonus.
  • 30-day time limit to turnover your deposit and bonus in placing bets to the value of.
  • Age restrictions apply for 18 + only.
  • Skrill and Neteller deposits are often not allowed for the free bets terms.

These are typical betting qualifications that must be fulfilled before players can withdraw their winnings from gambling sites.

24/7 Customer Support

Everybody runs into problems at some point in their online betting lives. When this happens, you'll need to ask the questions and get answers quickly.

There's nothing worse from our viewpoint when there's no one readily available to address your inquiries. Or if you have to wait for customer service to resume the next morning.

This is why the bulk of the English bookmakers that make it onto our best UK betting site listings have 24/7 client assistance.

VIP Loyalty Scheme

We discussed before that Loyalty pays. Also, for bookie sites to consider themselves successful, they require devoted consumers. This is where a VIP system comes into play. VIP schemes reward loyal punters with free bets and rewards whenever they bet on sporting activities at the casino, bingo, poker, or anywhere else on the betting sites.

Banking Methods

UK betting sites offer a wide range of banking methods, including the following settlement methods.

Credit and Debit Cards:

An exceptionally well-understood technique. Also, most likely, one of the most typical ways to make money is through a wagering account. All the new betting sites on our checklist accept credit and debit cards. These cards mainly consist of Visa, MasterCard, sometimes American Express, Solo as well as Maestro. Withdrawal rates are rather conventional with these cards. Expect roughly 3 – 5 working days prior to the cash reaching your account.

E-wallets:

Quickly took over as one of the most prominent means to finance your bookmaker. The main difference here with e-wallets is that you can achieve same-day withdrawals. One point worth keeping in mind is that at some new betting sites, you won't be able to get their welcome incentive if you select an e-wallet for your first deposit. This is because e-wallets are open to a whole lot of benefit misuse.

Prepaid debit & credit history cards:

We've already stated that using your credit and debit cards can affect your credit score. The good news is that you can acquire pre-paid debit and credit cards from stores that are currently backed up with credits ready to bet with. This is a handy way to start your funding without any hassle at the new betting sites.

FAQ's

Please find the answers to the most commonly asked questions when it comes to searching for your new bookmaker online.

What is the best online betting site?

The most consistantly top ranked site for UK players is Bet365.com. The bookmaker has a huge selection of features and football horse racing betting markets. A fully licensed bookmaker Bet365 provides the customer with some of the best features and overall betting experience to be found online.

Who is the biggest betting company?

In terms of being the biggest operating bookmaker then we have to look at the GVC Holdings owned Ladbrokes-Coral Group Plc . This partnership is known as the “Big Three” and comprises William Hill, Ladbrokes, and Coral.

How many bookmakers are there in the UK?

As of August 2020 there were 863 UK licenses granted to bookmakers online and land based. You can see the complete report on the UK Gambling Commission website here.

All the new online bookmakers are regulated by the UK Gambling Commission for safety and to maintain fair standards for players.

The bookmaker has to apply for and be granted a license to operate with the United Kingdom . This means the new bookies are rigorously checked by the UK Gambling authorities before they are granted a license to operate within the country.

All the new UK bookmaker sites are therefore deemed to be a safe and secure environment for your financial transactions.

The new gambling sites are also held accountable to play responsibly and fairly towards all United Kingdom punters.

Where can I find new betting offers?

Apart from the new betting offers displayed on our own website you can find each online bookmakers new betting offers displayed under their Promotions page.

The bookmaker will have a Promotions page displayed on it's main menu where it lists every new betting offer for the month or week.

Are new betting websites Legal?

As long as the new betting websites are licensed by the UK Gambling commission or by another country like Malta and Gibraltar then they are a legal, legit bookmaker to bet with.

Visit the UKGC website in case you aren't sure and check - but rest assured we don't list any betting site that isn't licensed on our website. Plus you can check in the footer section of each bookmaker where they will display all the license information you need to know about and check them out.