Best Odds Guaranteed – What it is, How to use it and Where to find it - (2025)

Updated: 13/05/2025

This is an introduction to the Best Odds Guaranteed feature, which can be found at a few selected online bookmakers, such as Starsports and Betfred.

About B.O.G.

Therefore, there is a high chance that the price you take on a selection before the race will be different from the starting price (that’s the price of the horse when the race starts).

Bookmakers recognise this and have come up with a promotional method to protect punters against price drifts in horse racing – Best Odds Guaranteed.

What are the Best Odds Guaranteed?

Best Odds Guaranteed is a promotional concession offered by most UK bookmakers on horse racing, that allows bettors to take an early price, but still payout on the starting price if it is bigger.

Here is a made-up example:

12pm:

Faugheen 2/1

Apples Jade 4/1

Faugheen is listed three hours prior to a race starting at 2/1.

If you place a £10 bet and take that price, you’ll guarantee yourself a £30 return if he wins.

As we get nearer to the race, there is a lot of money going elsewhere, with the market suddenly favouring Apples Jade.

The bookmakers change their prices and just as the race starts, the market looks like this:

3pm:

Apples Jade 2/1

Faugheen 4/1

As a shrewd punter, you took Best Odds Guaranteed with the bookmaker you used to place your bet at 2/1.

Faugheen won the race and you were paid out at 4/1, despite taking the price of 2/1 when you placed your bet.

How to use Best Odds Guaranteed

If a bookmaker offers Best Odds Guaranteed, it is usually applied to the bet automatically, but that’s worth checking beforehand.

Also, some other ‘money back’ or ‘free bet’ promotions might disqualify you from using Best Odds Guaranteed, so again, worth checking the terms and conditions of whichever bookmaker you are using.

Many bookmakers also only allow Best Odds Guaranteed on bets placed on the day before or the day of the race.

This is to avoid huge liabilities on ante-post bets, where prices can change wildly.

Most large bookmakers offer the service of multiple bets (like doubles, trebles, yankees, Lucky 15 etc.), but again, worth checking if you use a smaller, boutique bookmaker.

If you are a regular horse racing bettor, then choosing a bookmaker that offers Best Odds Guaranteed is a smart move.

Pros of using Best Odds Guaranteed Feature

• It increases the value that you can receive on a bet, giving you the best chance to return a profit.
• It also removes any risk of market movements, eliminating the need to take the starting price, which would then risk a smaller return.

Bookmakers that offer the Best Odds Guaranteed

Here are some of the best online bookmakers that offer Best Odds Guaranteed:

• StarSports
• Betfred
• Boylesports
• William Hill

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