Live Betting Sites – The Advantages - (2026)

Updated: 25/02/2026

What are the advantages of live betting sites?.

1. You can make more informed decisions
2. More betting markets to bet on
3. Live betting sites can make mistakes = under/over value odds
4. Bonus odds offered

Best Live Betting Sites

The following online bookmakers are best when it comes to placing your bets in-play. They all offer a superior live betting experience with top live betting platforms, odds and choice of betting markets.

Live Betting Advantages

You’ve probably heard of live betting through the countless TV betting ads that run before, during and after live sporting events.

Live betting was first introduced in 2002 where bookmakers allows pundits to bet on events during the event rather than just beforehand.

This added a completely new dynamic to live betting, allowing pundits to place bets before and after significant events during a sporting event.

So, what are the advantages to using live betting sites in comparison to normal bookmaker websites?

Make better decisions

By making in-play bets you can make better decisions based on the information you’re getting from the event right there and then.

When you bet on events beforehand you will be limited to information such as past results and the news leading up to the event.

However, as we know sports can be very unpredictable.

If you bet on team A to beat team B and team A starts losing, you can then rectify your mistake by placing a bet on the other team to offset your losses.

Instead of losing out of £100 you may offset your losses to half.

It’s also possible to avoid betting at all before the event starts and deciding to make your bet during the first moments of the game where you can make a more informed decision on who is going to play well that day.

More markets to bet on

With the introduction of live betting sites, you now have access to a wider range of bets from the UK bookmakers.

Some of these bets are only possible by betting in-game and allow you to add a little bit more fun and excitement to an event you may not be particularly interested in.

For example, in football games you may now bet live on markets such as ‘next corner’, ‘next yellow card’ and ‘next goal scorer’.

These types of markets wouldn’t typically be available before the game because it can only be decided in-play.

Bookies can make mistakes

One of the trickiest changes for bookmakers was making live betting logistically possible.

During a game certain markets may change up to and over 10 times.

This requires a lot of work from bookmakers to keep each market up to date for hundreds of events per day.

Although it doesn’t happen often, bookmakers can over or under value odds which allows keen eyes to place smart bets and reap considerable profits.

It’s entirely possible that you may see something happening during a game that the bookies fail to spot.

This could result in them miscalculating the odds and you sweeping in with a bet that takes home considerable winnings.

Live Betting Sites Bonus odds

During betting events, you can expect your bookmaker to offer you special odds during the game.

This is done to entice pundits to make bets that they usually wouldn’t.

Throughout the game, live betting odds are changing quickly and you have to make decisions quickly.

By giving you bonus odds which look alluring, they’re appealing to the frantic nature of live betting and are encouraging you to make bets you usually wouldn’t.

However, if you remain level-headed and only bet on bonus odds you feel are winnable, then you could be in for some serious money.

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