Five operators join the responsible gambling Senet Group

Updated: 24/05/2022

Five casino operators have joined the Senet Group as part of an industry-wide collaboration against problem gambling. Aspers, Ceasars, Genting, Playtech and the Rank Group have all joined the Senet Group.

The five new members will sit in the Group’s quarterly meetings. © Pixabay.

The five operators will join Senet’s quarterly CEO forum alongside GVC Holdings, William Hill, Paddy Power Betfair, SkyBet and Scotbet. Gillian Wilmot is the group’s independent chairman.

The operators will join Senet’s “When the fun stops, stop” responsible gambling campaign, by featuring the slogan on their own responsible gambling campaigns.

The Senet Group is a UK body that promotes responsible gambling. It is independent and designed to raise standards in the sector. It supports the work of the UK Gambling Commission and was created by four of the UK’s most well-known operators, Ladbrokes, William Hill, Coral and Paddy Power.

Speaking about the news, Sarah Hanratty, chief executive of the Senet Group, said:

With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work. Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling. Sarah Hanratty, CEO Senet Group

John O’Reilly, CEO of Rank Group, issued a statement on behalf of the new operators joining the Senet Group, saying:

This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses. The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work.John O’Reilly, CEO Rank Group

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