bet365 and Racing Post new partnership

by Luke Andrews, 30 July 2019

bet365 has always been a pioneer of technological innovation in gambling, and the latest integration with the Racing Post iOS app shows how determined they are to be the ultimate sports betting platform for UK punters.

The Racing Post desktop website has long been hosting the capabilities to place bets directly through their platform. With multiple races to bet on everyday, partnerships have naturally evolved with some of the UK’s biggest sportsbooks, and the Racing Post platform allows users to bet with Ladbrokes, Coral and William Hill. With all of these seamless integrations, it was only fitting that the UK’s most popular sportsbook, bet365, joined the party.

Horse racing betting takes a new turn with Racing Post and bet365 partnership. © Pexels.

The mobile integration takes the technical capabilities of Racing Post to new levels. The current capabilities only allow for very basic access to horse racing and greyhounds. These are effectively the most popular markets for many punters to bet on, and especially in the mobile betting sense. When it comes to streamlining the customer experience, there is no brand quite like bet365. They have proved once again that they are capable of delivering a high-quality and functional gambling product that the masses will benefit from.

If you’re a bettor that needs some guidance when entering a new market, it’s nice to have your bookmaker integrated into the same platform where this information is mined from. The sport of horse racing is especially particular when it comes to delivering tips and guides. Many punters need a confidence boost when betting on long odds, so this partnership from bet365 will achieve two things. It will provide punters with the seamless opportunity to gather intel and bet all under one roof; further push the sport of horse racing to the fans that love it most.

A statement from the operator said:

We have had a long and successful association with bet365 in print and online and have always enjoyed working with them. Our customers on the desktop have been able to bet directly with bet365 for many years and we are delighted to be able to extend that option to our ever-growing mobile audience.–Alan Byrne, Racing Post CEO

There are also many reasons to use the Racing Post platform despite this new integration. They have long been a champion of horse racing news, offering objective advice and guidance to individuals that are trying to advance there successes on the sportsbook. When you finally gain the confidence to take on the horse racing markets at bet365, make sure you utilise the Racing Post mobile platform!

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