A record-breaking peak UK TV audience of 6.9m watched England beat Cameroon 3-0 on BBC One on Sunday to reach the Women's World Cup quarter-finals.
The figure is 40.5% of the available audience and breaks the previous best for a women's football game of 6.1m for England's win over Scotland on 9 June.
Captain Steph Houghton, Ellen White and Alex Greenwood scored as England set up a last-eight tie against Norway.
The game against Norway kicks off on Thursday at 20:00 BST, live on BBC One.
There was also an additional 640k live programme requests for those watching on BBC iPlayer and online.
The figures are based on those watching for five minutes or more. The average number of viewers across the whole match was more than 5m.
BBC Sport has launched #ChangeTheGame this summer to showcase female athletes in a way they never have been before. Through more live women's sport available to watch across the BBC this summer, complemented by our journalism, we are aiming to turn up the volume on women's sport and alter perceptions. Find out more here.